SEO

Optimising your website is the overall most important thing in the initial development of your website. An un-optimised site will receive lower traffic could be less efficient to run and less effective. We ensure a fully Optimised home page to improve ranking on your most critical search terms.

Many web designers are not knowledgeable about optimisation and often use design tools such as Flash which may be visually attractive but which hamper the search engine spiders the basis of a search engine. We will also submit your site to all relevant search engine directories to ensure a high ranking.

Optimisation comes down to four main areas, these are :

Text websites

Text within your site describing what you do or what service you provide. These are the words that are pulled out by the search engine when the user puts in a search request. The more relevant words in a text format on your site the it will be recognised.

Keyword selection

These words are kept within the source code of your site and although not visible to the user are looked at by search engines with regards to providing matches for the user. This is where you can use descriptive words to say what your business does. These can either be the product, service or relevant words that may attract users to your site.

Site Structure

This is how your site is put together. This means the way various graphics, tables and layers appear in the site. The main description of your site should be before any thing else in your site. This will mean the first thing a search engine will see is what your site provides. The use of JavaScript, Flash and various graphics will hamper the ability of search engine spiders to recognise your site from the others.

Internal/External Linking

It is important to have internal linking within your site. This means various links to other pages within your site. Rather then just one main navigation bar various hyperlinks can be contained within the text.

External linking also is important. Ensure that any suppliers, partners and industry related portals are linked back to your site as this is looked favourably on and can considerably improve your ranking.